B&O Ferrari Collection
Client:
Bang and Oulfsen
My Role:
3D/Motion Design
Year:
2024
Introducing the FX10, the most versatile tool for the factory floor. Markforged’s next-generation industrial composite 3D printer delivers strong and accurate parts for every print.
The film offers a unique glimpse into the fabrication of the Markforged FX10, in an abstract industrial form, with 3D-printed grippers being built and attached to a robot arm on a factory floor. The result of years of engineering innovation is part of the core narrative, showcasing tech pioneers the functional tool to deliver precise carbon fibre parts.
In order to capture the DNA of Ferrari and Bang & Olufsen, we used the visual concept of the red beam to symbolize Ferrari’s automotive heritage which weaves around the speakers, interjecting energy and speed amplifying the high-performance audio products.
The combination of moving light effects and slow shutter cameras in computer graphics embodies Ferrari’s speed, creating a stunning contrast between the high-speed action with the elegant slow shots paying homage to Bang & Olufsen’s dedication to precision and craftsmanship.
