Nike DN8
Client:
Nike
My Role:
3D/Motion Design
Year:
2024
Nike DN8
The next chapter in Dynamic Air technology, a fusion of Air Max history and cutting-edge innovation.
FutureDeluxe created an unveiling film for the Dn8 experiential launch, expressing a new meaning to how it feels to walk on air with Nike’s iconic sneaker.
The next chapter in Dynamic Air technology, a fusion of Air Max history and cutting-edge innovation.
FutureDeluxe created an unveiling film for the Dn8 experiential launch, expressing a new meaning to how it feels to walk on air with Nike’s iconic sneaker.
Air
Air
Air
Simulations of inflating materials and different states highlight Air Max’s iconic comfort through smooth, surreal movements.
Simulations of inflating materials and different states highlight Air Max’s iconic comfort through smooth, surreal movements.
An inflated octopus with eight flowing tentacles symbolizes the Dn8’s eight interconnected air bubbles, visually representing the seamless air transfer and superior comfort of the Air Max Dn8.
An inflated octopus with eight flowing tentacles symbolizes the Dn8’s eight interconnected air bubbles, visually representing the seamless air transfer and superior comfort of the Air Max Dn8.
Transfer
Transfer
Transfer
The Dn8’s eight interconnected air tubes enable seamless air transfer for unmatched comfort. Animations capture this flow during foot impact with rich texturing and lighting.
The Dn8’s eight interconnected air tubes enable seamless air transfer for unmatched comfort. Animations capture this flow during foot impact with rich texturing and lighting.
Fluidity
Fluidity
We experimented using Houdini and TouchDesigner to create a fluid simulation reflecting the Dn8’s impact, highlighting the seamless movement and comfort in a key section of the film.
We experimented using Houdini and TouchDesigner to create a fluid simulation reflecting the Dn8’s impact, highlighting the seamless movement and comfort in a key section of the film.
Research And Development
Research And Development
We partnered closely with Nike to create style frames and art direction boards, capturing the essence of Nike design and the Dn8’s signature deep red hues. Through multiple experiments with a focus on surreal themes, elegant blurs, and slow shutter effects, we crafted a standout tunnel scene where the camera flies through the Dn8, immersing viewers in the Air Max world.
We partnered closely with Nike to create style frames and art direction boards, capturing the essence of Nike design and the Dn8’s signature deep red hues. Through multiple experiments with a focus on surreal themes, elegant blurs, and slow shutter effects, we crafted a standout tunnel scene where the camera flies through the Dn8, immersing viewers in the Air Max world.
