SONOS ACE
Client:
Sonos
My Role:
3D/Motion Design
Year:
2023
We were approached by Sonos to determine the look and feel of their first wearable product, Ace, across all of the brand assets in-store, online, and anywhere you can buy Sonos.
A compelling challenge to take on: deciding how their product would look across so many applications. We had to solve the most premium presentation of such a bold new product for an esteemed brand like Sonos.
But beyond high-fidelity renders, we soon realized this was a branding challenge where the product had to be beautiful on its own AND sit within the existing Sonos suite of products.
After Key Visuals were set, the brand approached us for a variety of web applications—short product films that create a spectacle out of the device’s powerful new features.
Then, their partner agency, 72andSunny, tapped us to lead VFX on the product’s launch campaign. As the experts in how this product should look and feel, we got to test that intuition in new contexts for a stunning advertisement announcing the product to the world.
